Best benefits of business blogging will be explained in this article. If you’re like most digital marketers, creating and disseminating content takes up between 30 and 50 percent of your overall marketing budget. And it’s likely that a sizable fragment of that cash will be used for blogging.
But here’s the thing: Blogging is often just a means to a goal for businesses. The prevalence of the time, that goal is driving organic traffic. Yes, it is a really major win when a significant chunk of your audience visits your website via Google. However, putting time, money, and effort into writing high-quality blog content will not only result in increased organic traffic. Potentially, you could accomplish much more than that.
Are you interested in generating value for your company and promoting business success through your company blog? If so, the following are the most important objectives you should set for yourself when blogging (apart from getting more traffic).
Top 8 Benefits of Business Blogging Beyond Traffic Generation In 2022
Top 8 Benefits of Business Blogging Beyond Traffic Generation are explained here.
Topical authority is one of the multiple significant potential benefits of investing in a well-planned company blog. This phrase describes how the general public perceives you (or your brand) to be an authority in your industry.
Now, having this kind of power might not seem like a big problem. After all, your audience’s feedback and the calibre of your goods and services should be sufficient evidence of the value you provide to prospective clients. However, topical authority is more than just branding. You must be able to connect with your target audience.
When you create blog content with the intention of establishing topical authority, you play a crucial role in achieving a number of objectives. You’re making a conscious investment in content that enables you to:
Become your audience’s go-to source for information on subjects pertaining to your area of expertise.
Provide a comprehensive knowledge base so that website users may find answers to all of their inquiries without needing to leave your site (and potentially convert with your competitors)
Obtain top SERP positions, which will increase your website’s organic traffic by default (and reduces marketing costs)
Meeting numerous search intents will help your content rank for a variety of keywords and search phrase types.
How to increase your topical authority
There are numerous strategies to develop topical authority with blogging, just like there are with any other digital marketing tactic.
You can decide to look into suitable keywords for the material you will create. To determine consumer pain concerns no one else in your business is addressing, talk with your sales and customer support staff. Alternately, you may conduct in-depth audience research on websites like Reddit and Quora to learn directly what your potential buyers want to know about the benefits of your products.
But keep in mind that creating high-quality material is the only need that cannot be negated if you like to become an authority on a given topic.
Avoid using too many keywords in an attempt to (possibly) catch the attention of your target audience. Instead, offer your readers true value to increase their likelihood of sticking around on your website and having a genuine opportunity of becoming devoted supporters of your company.
Purchase selections are significantly influenced by reviews and customer testimonials. According to Statista research, 79% of people believe internet reviews are just as trustworthy as personal recommendations from friends and family, and 94% of customers are more inclined to utilise a business after reading a nice review.
But consider this: If you want to guarantee business success, simply including ratings and thoughts on your development pages (or homepage) won’t cut it. You ought to take it a step further, and blogging can assist you in doing so.
You may easily build trust when aiming to reach both B2C and B2B audiences by designating space on your corporate blog to sharing client stories.
A short glance at the Therabody website, for instance, demonstrates how persuasive social proof can be when your products are supported by the proper brand champions.
Cristiano Ronaldo, a celebrity in sports, was chosen by this company to partner. The player’s words are featured in the ambassador stories area, which also features a breathtaking video of Ronaldo using the Theragun. Additionally, it provides users with a helpful manual so they may replicate Rondaldo’s warm-up and cool-down exercises at home.
Don’t worry if your budget prevents you from using high-profile influencers and professional video production. It can be as simple as telling client success stories in the blog part of your website to display social proof. This is another benefits of business blogging.
Visit Affinda for ideas on how to accomplish this. This company made the decision to publish an article on one of its customers’ interactions with its goods in order to educate prospective buyers on the benefits of using the product. This is a free but incredibly powerful method of displaying social proof on a blog in order to boost conversions.
3. Make your brand ubiquitious
No matter how long you’ve been in business, you’ve probably learned one thing: customers choose to buy things they are already familiar with. Also check shopify currency converter apps
From a psychological perspective, this is just the result of exposure. According to this phenomena, people usually choose the options they are most familiar with when faced with a difficult decision. Also well recognised is the fact that exposure leads to familiarity with time. So why not benefit from the mere-exposure effect on your blog?
Publishing branded resources, for instance, guarantees that every view of your content directs your audience to:
Associate your business with comfort (seeing that the resource is just at the tip of their fingers)
When it comes to using its blog to spread its presence, Adobe excels. Adobe is establishing its brand as being synonymous with anything design-related by releasing articles around common search terms like colour theory and utilising them to direct readers towards its free tools, like the practical Color Wheel app.
Adobe thus appears highly on search engine result pages for popular design keywords. More crucially, with a nearly 30% market share in graphic design software, Adobe is one of the most successful SaaS product suppliers in its sector.
The inexpensive strategy for achieving brand ubiquity
You don’t need to create intricate tools and web apps if you want to use your blog to spread awareness of your business. You may provide your audience with useful tools they’ll enjoy using in far simpler ways.
Asana is an excellent illustration of how brand ubiquity through content publishing may be achieved with a little bit less resource use. The company created a thorough checklist that serves as a guide for product launches.
With the help of this checklist, Asana gives readers the tools they need to succeed in business. The article offers useful information that readers will find useful while organising a launch, such as connections to templates, suggestions for looking into other resources for product releases, and details from pertinent research.
The outcome? a priceless asset When preparing for a product launch, Asana’s target market can refer to this information often, ensuring that they not only succeed in their endeavour but also begin to associate their success with the brand’s guidance. This is another benefits of business blogging.
4. Help customers get the most out of your products
Well-written blog entries have been shown to be successful in attracting new readers, who are then more likely to buy products from your firm. On the other hand, content geared toward returning consumers can support the growth of these current connections.
Sharing content aimed at assisting your customers in making the most of their purchases, for instance, enhances the likelihood that they will choose your company the next time they require a comparable good or service. The rationale is simple: They’ll recall that your business provided excellent value for the money spent (which is what somebody look for in the first place when buying effects).
Helping clients get greater use out of your products gives you the opportunity to:
Boost the lifetime value of customers for your business.
Gain a greater ROI from all of your marketing strategies.
Excellent reputation in your field
What type of blog posts can you write to foster repeat business?
Publishing even simple how-to articles is a great strategy, especially if the tutorials are meant to enhance the entire client experience.
For instance, the flower home design guide from Sola Wood Flowers shows people how to accomplish something new, but that’s not all it offers. It also:
Encourages readers to use their imagination
Makes sure their creations are successful.
Increases the likelihood that they’ll buy the brand’s next flower arrangement kit
The floral home decor advice from Sola Wood Flowers
Solawood Flowers, Inc.
Levi’s is a further standout illustration. A few of years ago, this brand released a helpful article advising its customers how to wash their jeans less frequently and how to keep their favourite pair for longer.
Levis’ consumers benefit from this denim care guide in more benefits than just improving the appearance of their jeans. Additionally, they stand to save money because regular maintenance increases denim’s longevity, enhances fit, and even has the benefit of being ecologically friendly (which is what many people are looking to be right now).
Investigating the idea of producing product guides is another option. They will aid prospective clients in making wiser purchase judgments.
This is done by Fire Pit Surplus in a blog post titled “Best Concrete Fire Pits of 2022.” It helps readers select the one that will most effectively alleviate their problems by contrasting the positives and negatives of ten well-known items.
Take note of the text formatting used by the brand’s content marketing team to highlight distinctive features. Anyone may easily reproduce the effect. However, because it is UX-friendly, it functions, ensuring that readers are aware of and understand the value provided by various products.
excessive fire pits
Firepitsurplus.com is the source.
5. Introduced new product freature
Customers’ needs are always changing as they become more aware of their unique requirements. Additionally, because the world is changing so quickly, the solutions that were effective last year could no longer be enough.
Given the current situation, maintaining the success of your brand will require you to consistently improving your offer. Also check Benefits of Forex Trading
You can accomplish it by making modest adjustments, such as hiring more customer service representatives. Or, you may go all out and offer cost-free improvements or create add-ons that improve CX.
Whichever path you choose, how you educate your audience of new features will have an impact on how they perceive your brand.
By introducing new product features through your blog, you can:
Thanks to the limitless room that blogging offers, go into detail.
Show in detail how your customers are affected by the modifications to your products.
This is another benefits of business blogging. Use these articles to establish your brand as one that prioritises the demands of its clients.
All of this will support your business’s credibility-building efforts and ultimately increase sales.
Check out Rootly for a standout example of a business using its blog to announce product changes and new features.
This business upgrades its product with a new feature each week. What jumps out, though, is the manner in which Rootly handles the introductions.
The brand not only provides a screenshot of the new product feature but also details the precise consumer problem this component resolves. To guarantee that users may begin utilising the feature right immediately, it also provides a brief user manual. Each post also includes a list of further enhancements, such as significant bug fixes.
6. Boost coversion rates
For good reason, content marketing is rarely seen as a tool that immediately increases sales.
A potential client values impartiality and clarity over a sales pitch when looking for a solution to a specific issue. Because of this, content marketers favour providing customers with useful information over providing material that increases their own conversion rates.
However, this does not suggest that we should have no expectations regarding the role that our blogs will play in promoting our products.
The secret is to make blog content search intent-friendly.
A content marketer can produce material that speaks directly to a searcher’s desire—finding information that will assist them in making an impending purchase decision—when they can recognise a certain search action as having commercial purpose.
High-quality content, like this comprehensive analysis of the best adjustable beds for 2022, considers the reader’s place in the customer journey and seeks to provide information that aids them in reaching the best conclusion possible.
In these circumstances, using language that emphasises sales is not just acceptable but downright crucial. The reader is aware that these pieces are likely to have a commercial tilt, even though they nonetheless value neutrality. This is frequently what they’re looking for. They want to read in-depth articles that explain why one good or service is superior than another.
A win-win situation results from content creation success. Your client receives the information necessary for them to make a significant purchase, and you successfully turn your blog into a legitimate sales channel. This is another benefits of business blogging.
7. Associate positive emotions with your brand
A key factor in promoting business growth is emotional branding. After all, the majority of buyers don’t make reasonable purchasing judgments. Instead, their emotional response to the way those products are advertised heavily influences the goods and services they choose to buy. Also check email editors design.
It’s fantastic that you can utilise content marketing to forge deep emotional connections with your audience. This is another benefits of business blogging.
For instance, you might use your blog entries to demonstrate how much you value assisting your clients in resolving their problems. You could also talk about current events that interest your potential consumers. To make sure that your business comes off as genuine, relevant, amiable, and familiar, you can even adopt language that people use.
The website mckinsey.com
You obtain a pool of potential customers who enjoy your business, are more likely to convert, and suggest your items to their friends and family when you utilise emotional marketing techniques.
This post from Bay Alarm Medical is a great illustration of how a company can use its blog to develop relationships with its audience through the use of emotion.
This company based its content strategy on an understanding of the problems its target audience faces every day, knowing that among its potential consumers are older adults dealing with health issues (or their caretakers). The company addresses topics including caregiver stress, telltale symptoms of deteriorating health, and suggestions for enhancing general welfare despite limited mobility on its site.
By striking the correct emotional chord, Bay Alarm Medical may make this strategy work. In order for the brand’s content to be relevant to its audience, it must:
Make it apparent that it is aware of their difficulties.
Offer wise counsel
Present your items as practical remedies for the issues you’ve raised
Do not appear to be overtly sales-oriented.
8. support niche marketing campaigns
Consider how your company blog could support your paid advertising efforts as a great additional approach to use it to promote business growth. This is another benefits of business blogging.
The secret to creating effective PPC marketing campaigns is to send visitors to an appropriate landing page. Yes, a lot of companies drive traffic to their homepage through Google Ads or social media. However, if they are developing value propositions for particular market niches, this strategy can result in a waste of marketing funds.
Instead, make an investment in blog posts that will help your niche marketing campaigns if you’re looking to attract clients with certain pain issues.
KURU Footwear does this by creating landing pages specifically for the many medical ailments that its goods assist treat. You can see that the brand’s plantar fasciitis landing page is incredibly relevant to anyone searching for “shoes for heel pain” or “shoes for plantar fasciitis” on Google. There are numerous justifications, suggestions, and pain management strategies available. This is another benefits of business blogging.
But if KURU Footwear had chosen to send visitors to its webpage, it might have wasted a crucial chance to demonstrate its expertise in the field of shoes. The landing page’s content wouldn’t have been optimised for search intent, which would have resulted in a lower conversion rate.
Use blogging to build your business
The best thing you can do as you seek for ways to maximise the effectiveness of your content marketing plan is to set various goals for your company blog.
Concentrate on objectives that go beyond attracting visitors. Avoid obsessing about statistics like bounce rates, time spent on site, or page visits. Instead, look for ways to use your blog entries for purposes other than spreading word of your products and brands.
In the end, using different post types and objectives won’t have any detrimental effects. But it’s reasonable to conclude that it’s well worth experimenting with if it even has a remote probability of boosting business growth.