Best free HTML email template builders will be described in this article. The majority of email service providers on the market today offer email editors for building email campaigns, but few supply what an email marketer really needs.
You should be careful when selecting an email editing tool. You should use an email editor that allows for drag and drop operations. The finest responsive email editor should have the following qualities.
In comparison to straightforward WYSIWYG editors or direct scripting, a drag-and-drop email editor is a significant advance. The success of the online drag-and-drop editor, when compared to the “old ways” of something like ThemeForest, is the result of the intuitive drag-and-drop editor and the abundance of gorgeous templates. Choose a template, then edit it in a matter of seconds.
Top 12 Best Free HTML Email Template Builders In 2022
Top 12 Best Free HTML Email Template Builders are explained here.
Which drag-and-drop email editor is the best?
You shouldn’t prioritise cost while choosing the finest email editor for designing responsive emails. Considering the value they offer, the majority of email editors are either free or extremely affordable.
The two most important needs for drag-and-drop email editors nowadays are high-quality responsive email output and a user-friendly UI. You may complete the majority of the work in a modern email template maker without writing any HTML code.
However, there are extra features that enhance the production of email templates as a whole. Make a list of the features that are essential to you and experiment with several email editors. They each possess unique strengths. The following are the key features your email editor needs to have:
- Email template collection
- Effective, high-quality email output
- Easy-to-use user interface
- Integrated image editing
- Rapid preview and rendering capabilities
- Tools for cooperation
- Integration with email clients
- Email service provider integration
Reviews of the drag-and-drop responsive email editor
With or without coding experience, we have done the research and created an unbiased assessment of various HTML email template builders and software tools that can assist you in creating responsive emails.
Our top recommendations for the top email template builders in 2022 are listed below:
“Responsive email editor to quickly produce stunning emails.”
The Best Email Template Builder & Editor is known as BEE. The well-known Italian ESP MailUp is where the email editor first appeared.
Users can utilise ready-made, cost-free responsive email templates in BEE, a practical email editor. Utilizing the built-in email content and structural blocks and features, you may design your own appearance and feel.
The BEE programme offers customers the convenience and efficiency of selecting the column structure width from a specific option. The inability to stack columns into one another prevents you from creating extremely complicated layouts.
The use of BEE is totally free. The current project is stored in the browser’s storage by the email template editor. Therefore, you can immediately resume editing or begin a new one when you return. You can use it in your own email marketing programme by exporting it as a ZIP file that includes the HTML and graphics. BEE also provides a simple solution for Gmail users to send HTML emails.
With BEE, you receive a Landing Page Creator included for free, where you may incorporate your own survey tools or add web-specific elements like forms, videos, and scripts.
You may easily upgrade to their Team plan, which offers unlimited emails, pages, and reusable content blocks along with multi-user capabilities with permission controls and more export possibilities.
Additionally, you receive a login where you can utilise BEE Pro to save several email projects for later use. There are plugins there that communicate directly with email marketing platforms like HubSpot, SendGrid, MailChimp, and others. This is another HTML Email Template Builders. Also check projects management tools
This implies that everyone will have access to free, high-quality templates. They are worth looking out because they appear to be quite sleek.
Free email template creator Stripo offers drag-and-drop and HTML editor modes. For preserving the most utilised email parts and components, Stripo offers its users a library of content modules. Additionally, it has a built-in photo editor for creating email banners.
You can create dynamic email elements with Stripo from within the editor, including picture rollover effects, CSS-animated buttons, and countdown clocks. They have a fantastic built-in interactive AMP for Email feature.
More than 600 free HTML email templates are available. It is simpler to choose a template when their responsive email templates may be categorised by kind, e-commerce, industry, or season.
In addition to pre-made email templates, Stripo also offers personalised email templates. The email template is created by Stripo’s developers for $145 based on your input and demands.
This is another HTML Email Template Builders. Over 60 ESPs can receive email templates exported by Stripo. Additionally, you may use any other email marketing platform of your choosing to send your email campaign by exporting the template design to HTML.
Change from English to any of the other 7 available languages using the multilingual service (Deutsch, Spanish, French, etc.).
You can download emails as PDFs to acquire client or colleague approval before sending them, and then test them using the inbuilt email testing tool.
In conclusion, Stripo is among the greatest email template generators available. Therefore, be sure to give it a shot.
To assist businesses in creating attractive, responsive, and high-quality emails, Chamaileon was developed as a responsive email template builder and editor.
The tool Chamaileon was created with adaptability and customisation in mind. A combination of structure and content features are available in the online email editor. Most email designs can be made using sophisticated styling options.
There are a huge number of ready-to-use responsive email templates available.
Because structure elements can nest inside of one another, you can add as many columns as you want to the editor and change the size of each one separately in pixels.
You may add borders, paddings, and margins in the email editor, and each of these elements can be adjusted in pixels. This is another HTML Email Template Builders.
Two key aspects of Chamaileon are absent from the majority of other email building platforms:
With the “Show on Mobile / Show on Desktop” option combined, you can design various versions of your email for use on mobile and desktop.
The drag and drop element groups you build can be saved, allowing you to reuse them in other projects without having to start from scratch. You can do this to save things like customised headers, footers, or product blocks to your workspace or particular folders. In this manner, they will always be usable by your teammates.
Any email template you produce will appear beautiful in most email clients thanks to Chamaileon’s responsive email generation engine. It functions on all versions of Outlook and is compatible with all Apple and Android devices. The amount of time needed for email testing and fixing will be greatly decreased.
When creating an email marketing campaign, Chamaileon also enables team members to work together in the same location. Each member of the transaction team can access the template that is being produced and change it using their individual accounts thanks to their collaboration feature.
This is another HTML Email Template Builders. As a part of their Email and Automation Platform, they offer a free and user-friendly email editor with the ability to send.
Beautiful email campaigns can be made by users using the Moosend email editor. One of the more than 75 email templates in the template collection can be edited, or you can design a brand-new email from scratch using drag-and-drop columns and structural components. Our whole Moosend review has further information on the editing process.
You can utilise Moosend’s helpful “Save” feature to save your modified email template for later use. Your newsletter simply needs to be designed once, then used each month. Just sign up and log in.
For those of you who are technically savvy, you may view and copy the HTML code as you update your email template. Or use Moosend’s code view to obtain a JSON file. Also check campaign management tools
Email designs are automatically made responsive and mobile-friendly by Moosend.
From the same developers as MailMunch, a free email template designer, comes Unlayer Studio. There are several pre-made contemporary and expert email templates available on Unlayer.
For the creation of customised templates, no coding knowledge is required. It includes pre-made email templates and a gallery of free stock images from which to draw. The emails are organised by subject matter, such as welcome emails, abandoned cart emails, holiday emails, etc., to make them simple to find. In only a few clicks, you may get your HTML template.
With email service providers like ActiveCampaign, Constant Contact, MailChimp, etc., Unlayer Studio Designer can work; it even includes a plugin for Gmail. This allows you to incorporate dynamic merge tags, unsubscribe links, etc. and push the email straight into the ESP. Marketers can save a list of those tags for fast access. This is another HTML Email Template Builders.
Use of Unlayer is cost-free. Create a free email creator account right away. Cost of the pro edition is just $15. It has more templates, lets you save HTML blocks and templates, and offers return editing and team collaboration features.
The most well-known email marketing automation platform in the world is Mailchimp. Ben Chestnut, Mark Armstrong, and Dan Kurzius founded the company in 2001. Due to their popularity, there are other Mailchimp alternatives available today, such as SendinBlue.
Although Mailchimp is an ESP, they feature an integrated email template generator.
Mailchimp enables users to generate attractive, responsive emails, despite its limited element and block flexibility.
Mailchimp primarily targets expanding small and medium-sized enterprises. You have the option of choosing a pre-coded email template or building one from scratch. There are many circumstances in which a unique email template is the ideal option, however importing your own HTML is no longer available with MailChimp’s free version.
This is another HTML Email Template Builders. If you only need to develop a basic template quickly and easily and don’t care too much about compatibility or integration capabilities, this is the ideal solution.
You are tied to the ESP if you use the built-in email editor, which is a drawback. The advantage is that you don’t have to deal with email design through a different service.
You won’t likely switch to a different provider if you start with an ESP’s “free” service and become accustomed to their email creator and other features. You will frequently need to rebuild your email templates if you decide to migrate for any reason.
Only Mac users can obtain Mail Designer 365, an email building programme. The email editor is mobile device optimised, which may be useful to some users.
The app is a bit simple to use. You can customise and store your pieces and blocks for later use in this typical drag-and-drop email builder.
If you keep a Mac, you may download Mail Designer 365 and use the free 7-day sample period to test it out. The next step is to select one of their programmes, which start at 16€ per month. The fact that they only take annual billing should be noted.
For Windows, there is an email building programme called Mail Styler. Using the software, you may modify one of the premade email templates or design a new one in order to produce responsive email templates. This is another HTML Email Template Builders.
Only a small selection of responsive email templates are available for free once Mail Styler has been downloaded onto your computer; all additional alternatives (designated as new or PRO) are available only to paying customers.
Although fairly rigorous, the software is reasonably simple to use. There isn’t much room for imagination or modification. For instance, there are only a few fixed colour palettes and a limited number of typeface options available.
The topic and preheader of your email can, however, be previewed using Mail Styler’s smart feature on both desktop and mobile devices before you send it.
The HTML that Mail Styler exports is compatible with a variety of email applications, including Outlook and Gmail.
An open-source email template creator is called Mosaico. Users can easily and rapidly generate email newsletters with the aid of the online email platform. But there are no choices for modification.
On their platform, Mosaico doesn’t offer any premade templates. Instead, you have a choice between the versafix-1 and versafluid layouts.
This is another HTML Email Template Builders. After deciding between the two, you may change your material, add or remove blocks, export your own photos in their original state (there isn’t an embedded photo editor), and export your own pictures.
After that, you can either save your template without sending a test email or preview your email.
For those that require a quick remedy, Mosaico is a straightforward, free responsive email editor application that excels. If you are taking email marketing seriously, there are more intriguing alternatives in this list.
On both Mac and Windows, Coffeecup is an email designer programme that may be downloaded.
The email builder programme has a free trial edition that lets you use it for three design exports and test emails before you pay the $129 annual cost.
The software lacks good intuitiveness. This is another HTML Email Template Builders.
Although you may choose from a selection of pre-designed templates and modify them to suit your needs, the process isn’t that straightforward, and it takes some time to truly get the hang of how to use the email builder.
There are no precise instructions that will lead you if you want to create your own email template from start, therefore you will need to have some understanding of email structure and layout. Also check PPC spy tools
11. Designmodo: Postcards
One of the internet goods that Designmodo has introduced is postcards.
It is a user-friendly email building tool.
To build your first email design, you are not even required to register.
You are permitted an infinite amount of exports with a free account.
What you refer to as a “demo licence” is what the free email design programme is.
You can use it to make personalised responsive email templates.
For each email component (header, content, call to action, footer, etc.), you are only permitted to utilise one free block.
Any marketer who wishes to improve their email design skills may run across this barrier.
This is another HTML Email Template Builders. The corporate licence includes all unlocked blocks, 900+ Google Font options, and export to any email programme you desire.
$15 a month gets you a licence.
The predesigned blocks and elements used by Designmodo’s Postcards include some customizability options.
Compared to other editors, it offers less versatility because you can’t create your own blocks.
The advantage is that doing so makes working with postcards simpler.
We included Topol as an email building tool because of how simple it is to use.
You can select one of their free email templates in Topol PRO and test it out. This is another HTML Email Template Builders.
Additionally, you can design a brand-new template from start or using your own HTML.
The key traits of Topol are as follows:
Custom HTML can be imported into the email editor.
Custom blocks that are reusable
Collaborate with team editing features
Email template and image editor with drag and drop
In comparison to other email design programmes like BEE or Stripo, Topol is a tad bit less expensive.
But if you have a group of users, there is a significant price difference.
In Topol, the $10 charge includes up to three users.
In fact, you may upgrade to their monthly subscription for $10 per month after a 14-day free trial.
Stamplia (no longer available)
Prior to the advent of their “email builder,” which gives only limited customization possibilities for the templates you can buy from them, Stamplia was a marketplace for email template sales.
The designer of Stamplia created it for those who don’t want to spend too much time on the design aspect and who found an email template on their website that perfectly suits their requirements.
The Stampalia email creator is no longer available.
What is the best email editor to use for designing responsive emails?
The best course of action is to develop a list of the features that are essential to you and test out the various email editors available.
Since most email editors are either free or extremely inexpensive in relation to the value they offer, cost shouldn’t be the primary consideration.
The quality and features of the HTML will really matter.
(A list of the features you might want is provided here.)
They each possess unique strengths.
The following are the key features your email editor needs to have:
1. An email template collection
You should have the option to start from default templates if you use a good email editor.
If you’re new to email marketing, don’t have much time to design a fresh email template from scratch, or are just seeking for ideas, this is perfect.
2. Exceptionally good responsive HTML email production
By making sure that your email appears beautiful on all devices, a responsive email is an optimised way to raise open and click rates.
You should be able to send your email flawlessly and error-free using the email builder platform of your choice.
In any other case, you run the danger of alienating your subscribers.
3. Easy-to-use interface
User experience is very individualised.
But every application should adhere to a few fundamentals of user interface design.
An easy-to-use interface, a well-organized page layout, the use of colours, fonts, and typography to establish hierarchy, regular user communications, etc.
There’s no need to overthink anything; simply using the email editors, you can get a feel for how they work.
4. Integrated image editing
One of the things that can be useful is built-in image editing.
It goes without saying that we are not referring to Photoshop-level functionality, but simple image editing features like resizing, cropping, and minor image alterations are highly useful.
5. Option for quick email preview
You may quickly preview how your email will appear on a tablet, mobile device, and a desktop.
A Litmus or Email on Acid powered email preview function will save you a tonne of time if you want to dive deeper.
6. Participation capabilities
The design team, email copywriters, marketing team, and occasionally even partners/customers must frequently communicate back and forth while creating email campaigns.
Some email builder platforms let several users work together to create an email marketing campaign in order to simplify that process.
Users with various accounts are able to log in and contribute their ideas, comments, and revisions to the shared workspace.
7. Email client compatibility
The responsive HTML email codes generated by your email builder platform should function on the majority of email clients (including various Outlook, Gmail, Yahoo!Mail, and Gmail versions).
8. Integrating with email service providers
You should be able to incorporate your email template into your ESP after creating it.
Make sure the email builder platform has built-in integration with your email service provider before deciding on it.
The various email editors include a tonne of sophisticated features that some users will need while others would never use.
Advanced ESPs and marketing automation technologies typically offer personalization, automation, and dynamic content rules.
What distinguishes a WYSIWYG HTML email editor from a drag-and-drop editor?
When the phrase “What You See Is What You Get” (WYSIWYG) was first used in computing in the 1970s and 1980s, it was well ahead of its time.
It is intended to imply that whatever you are altering on the computer screen will appear in print or as a finished digital product—in this case, email newsletters—in the same way (or in a very similar way).
WYSIWYG editors are text editors that resemble MS Word and were developed for managing web material in general.
WYSIWYG editors are not designed for email, but if you are a really sophisticated user and can easily insert tables with these tools or know how to write HTML, you can use them to generate email templates (this is a really challenging task to do though).
You are constrained by prebuilt content blocks (picture + text, image group, social share buttons, etc.) in the majority of email editors.
The drag-and-drop functionality does not provide you the freedom to make your own blocks out of the most fundamental building components, such as text, images, boxes, and columns.
Even though they still have drag-and-drop email editors, not all content elements can be moved around.
Often, building blocks are sufficient, but for complex designs, you’ll need more flexibility.
What evidence do you have that your email editor is indeed responsive?
The HTML code itself is generated by the software, thus you are primarily not permitted to modify it at all.
Although some modern email builders let users alter the HTML code, they will still generate responsive HTML unless you break it while editing the code.
In addition, when you can update HTML code, you typically do it by utilising a “pimped up” WYSIWYG, which gives you the option of erasing the responsive HTML that has already been constructed.
Frameworks for Email Builder (Coding Knowledge Needed)
Developers are aware of how difficult and time-consuming responsive email development is.
These online email frameworks make it simple to code responsive emails.
A collection of responsive email templates is called Cerberus.
All client devices can be catered for by combining the patterns, or code blocks, to create a stunning responsive HTML email template.
Foundation For Emails 2 by Zurb
A group of frameworks known as Foundation for Emails, formerly known as Ink by Zurb, gives programmers a simple CSS or Sass framework to create responsive emails.
Each template begins with a pre-built grid that can be improved by adding various items.
A responsive email that looks well on many client devices can be created using the open-source markup language HEML.
HEML will be quite familiar to programmers who have experience with HTML and CSS.
A markup language is MJML.
They offer an open-source server that creates responsive HTML for emails that is of the highest quality.
You can create HTML markup that is entirely compatible and can be used with various ESPs.
To check if it satisfies your needs, you can test it out live online.
The Best Email HTML Builder to Use
Online users have access to a variety of drag and drop email editors.
But now that you know what to look for—high-quality responsive email layouts, compatibility, usability, and integration features—you don’t have to test them all.
To get a sense of how an email builder works in practise, if you are brand-new to email marketing, you can very much start with any of the programmes on our list.
And if you are familiar with HTML, don’t be scared to try out an email builder that allows you to edit HTML.